Advantages of Marketing Communication in the Development of a Tourism Brand

A culturally thriving nation needs comprehensive tourism. Holistic tourism considers economic growth, cultural preservation, and inheritance, as well improvement innovation. The development will assist transportation, hotel, dining, commerce, cultural, sports sectors. Also, the statistics show that travellers often choose positive-message locations. Many developing countries perceive a way to achieve long-term growth are keen expand worldwide. This study examines how tourists China, particularly Zhanjiang. place has beautiful scenery, rich legacy, heritages. China's tourist services well-known. ways better understand town's image help develop national (Zhanjiang). identify contemporary issues in Zhanjiang's by evaluating current condition researching audience's impression. To secondary data, examine various media, website, news, blogs. Marketing communication is vital for building brand. Conversations from relatives friends, user-generated social media posts, internet celebrity affectionate referrals, corporate on-site reports, famous film, television viewfinders, official attention platform, industry projects of travel agencies blogs created impactful tourists' perceptions article addresses establishing brand Zhanjiang marketing plan.
 
 Received: 30 August 2022 / Accepted: 20 October Published: 5 November